The scoop about guest blogging is here: Google doesn't value links purchased or content created solely to "earn" a link. A relevant link back to your website is a superb method to increase your exposure and relevance, but only if your guest post is educational, sincere, and useful.
Is It Worthwhile To Invest In Guest Blogging?
It no longer has the same impact on SEO as it did before Google began to give placed links a more thorough evaluation. However, there are still some great benefits to guest blogging:
- Audience: exposure for the blog and brand (hopefully including promotion on their social media and email list).
- Improved reputation and power.
- Possibility to blog or extend merely outside your niche.
- A chance to reach secondary or tertiary consumers where they are.
How to Write Excellent Guest Blogs
It's time to create your guest blog if you've selected the site that offers a possibility for you. Let's go over the fundamentals of how to do it.
Review the Instructions
If your guest post complies with all the requirements outlined by the editor, it will have the best chance of getting approved. Before you even pitch, you should ideally read the rules. Typically, guidelines include these instructions
- Images (including permissible sources) (including acceptable sources).
- Biography and portrait of the author.
- The maximum number of links used in the post.
- Word totals.
- Tone, fashion, and formality.
The editor needs should give you some excellent examples of blog posts that they have edited.
Surprisingly, even when editors are inflexible, instructions are frequently vague. Don't be afraid to ask inquiries in this situation.
Use Your Knowledge
Expertise is about how to use your knowledge, not just what you know. Audiences are most receptive to application and innovation. Anyone can find how to accomplish anything, but it's crucial to understand how to apply it to a specific circumstance. The best content makes connections and enlightens readers' thinking processes.
You don't have to reveal every aspect of your thought process or methodology, but you should offer a glimpse into it.
Let it flow
Flow makes your post stay in the reader's mind when it comes to reader engagement. Your entire post should appear to have been written in a single sitting (even if took you days to put it together). When writing a blog on submit a guest post Health (like this one), the order of the stages should make sense, and each tip or thought should relate to the one before it.
Use search engine-friendly coding.
Google favours a particular format for blog postings. The following are best practices:
- Use H2, H3s, and so on to properly organise your content instead of H1 header tags. It should be used for the post title.
- Use concise, lucid paragraphs. For clarity, use bullet points as appropriate.
- When necessary, number the steps in your recipe or how-to instructions. Your editor will also benefit from this.
- They will have a simpler time doing their job if they can copy and paste your formatting.
Focus!
While many copywriters are used to writing for "keyword density," if you aim to employ a focus keyword, you'll find a more natural inclusion of the desired term occurs. Use your keyword as your focus in your
- Post heading.
- First section.
- Body text (a couple of times).
- Meta information (Note: You might not be obliged to provide a meta description if you're a guest blogger, but it just takes a few minutes.)
Consider including a longer-tail keyword if you're writing for a broad keyword. For instance, this article focuses on submit a guest post-Health and guest blogging (a broad, competitive term) (a specific question or search phrase).
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